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	<description>an experience design studio</description>
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		<title>Blackberry Jam Americas 2012 Mobile Guide</title>
		<link>http://kevindeeveyarchitect.com/?p=930</link>
		<comments>http://kevindeeveyarchitect.com/?p=930#comments</comments>
		<pubDate>Fri, 12 Oct 2012 15:40:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Industrial Design]]></category>
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		<category><![CDATA[User Experience Design]]></category>
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		<category><![CDATA[BBJAM]]></category>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=930</guid>
		<description><![CDATA[This is a project I had a hand in designing. I provided the user experience design and outlined the information architecture. The design brief specified a template application that the client could use for an upcoming conference (BBJam Americas 2012- a Blackberry developers conference) and for subsequent ones in the coming year. Despite the imminent [...]]]></description>
				<content:encoded><![CDATA[<p>This is a project I had a hand in designing.<br />
I provided the user experience design and outlined the information architecture.<br />
The design brief specified a template application that the client could use for an upcoming conference (BBJam Americas 2012- a Blackberry developers conference) and for subsequent ones in the coming year. Despite the imminent release of V.10 of their OS, this project required the app to be compatible with older hardware. Adding to the challenge was the requirement to design an experience for a small form factor <span style="text-decoration: underline;">and</span> the Playbook tablet form factor, obviously, two very different tasks. To add fuel to the fire, the expectation was that many attendees would be using the small 320&#215;240 resolution devices, although the target screen size was 480&#215;360. The small form factor design concept leveraged a &#8220;hub &amp; spoke&#8221; experience, where the user is provided with a &#8220;lobby&#8221; and they move into adjacent &#8220;rooms&#8221;. The tablet design uses the traditional split pane structure with the major elements arrayed on the left side (drivers) and the resulting content displayed on the right side (receiver).<br />
The app was profiled in the &#8220;<a href="http://crackberry.com/blackberry-jam-americas-2012-mobile-guide-now-available-download-blackberry-smartphones">Crackberry</a>&#8221; blog.<br />
The application was rated &#8220;5 stars&#8221; in the Blackberry App World. At the moment, it is no longer available (given the conference is over), but should reappear in the near future for the next developer event somewhere in the world.<br />
<a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/10/IMG_00000006.jpg"><img class="alignnone size-thumbnail wp-image-938" style="margin: 2px;" title="BBJAM_01" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/10/IMG_00000006-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/10/IMG_00000004.jpg"><img class="alignnone size-thumbnail wp-image-936" style="margin: 2px;" title="BBJAM_03" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/10/IMG_00000004-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/10/appworld.blackberry.com3_.png"><img class="alignnone size-thumbnail wp-image-934" style="margin: 2px;" title="BBJAM_05" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/10/appworld.blackberry.com3_-150x150.png" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/10/appworld.blackberry.com2_.png"><img class="alignnone size-thumbnail wp-image-933" style="margin: 2px;" title="BBJAM_06" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/10/appworld.blackberry.com2_-150x150.png" alt="" width="150" height="150" /></a></p>
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		<title>Table Study</title>
		<link>http://kevindeeveyarchitect.com/?p=861</link>
		<comments>http://kevindeeveyarchitect.com/?p=861#comments</comments>
		<pubDate>Tue, 19 Jun 2012 09:54:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Architecture]]></category>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=861</guid>
		<description><![CDATA[Architects like to design tables and chairs. No exception here. The impetus for this table was a magnificent sheet of 1/2&#8243; glass that was given to me. It was the perfect size for a large table. It just so happened that we needed a new table for the deck. The whole design took place on [...]]]></description>
				<content:encoded><![CDATA[<p>Architects like to design tables and chairs.<br />
No exception here.<br />
The impetus for this table was a magnificent sheet of 1/2&#8243; glass that was given to me. It was the perfect size for a large table. It just so happened that we needed a new table for the deck. The whole design took place on my whiteboard. I snapped some photos and emailed the drawings to the welder. I picked up a nice piece of redwood for the spine and some misc. hardware at Home Depot. The steel came with the basic mill finish; I spray bombed it with some clearcoat to delay the inevitable rust. The table has served us well for several years now and doesn&#8217;t need any maintenance. We leave it out all winter.</p>
<p>The table has served as inspiration for a client&#8217;s new table. Using the same spine and legs concept, I have designed it using more sophisticated tools. This one will spend its life indoors, so the details can be finessed a bit more. The table will work as an extension to the kitchen&#8217;s main island and be the main eating area for the residence. Its still a work in progress.</p>
<p><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/06/table4.jpg"><img class="size-thumbnail wp-image-859 alignnone" style="margin: 2px;" title="table4" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/06/table4-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/06/P5230081.jpg"><img class="size-thumbnail wp-image-868 alignnone" style="margin: 2px;" title="OLYMPUS DIGITAL CAMERA" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/06/P5230081-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/06/P52300781.jpg"><img class="alignnone size-thumbnail wp-image-888" style="margin: 2px;" title="OLYMPUS DIGITAL CAMERA" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/06/P52300781-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/06/DSC00531.jpg"><img class="alignnone size-thumbnail wp-image-889" style="margin: 2px;" title="_DSC0053" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/06/DSC00531-150x150.jpg" alt="" width="150" height="150" /></a></p>
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		<title>Adobe&#8217;s CQ 5.5 Social Communities</title>
		<link>http://kevindeeveyarchitect.com/?p=836</link>
		<comments>http://kevindeeveyarchitect.com/?p=836#comments</comments>
		<pubDate>Fri, 18 May 2012 13:06:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=836</guid>
		<description><![CDATA[A few of my projects involve very consumer focused, &#8220;high touch&#8221; designs, but many are very enterprise focused and targeted to very niche  and specialized markets. This one provides a very powerful feature in an business solution, but has a very real and immediate impact on the end user. Social Communities is a module that [...]]]></description>
				<content:encoded><![CDATA[<p>A few of my projects involve very consumer focused, &#8220;high touch&#8221; designs, but many are very enterprise focused and targeted to very niche  and specialized markets. This one provides a very powerful feature in an business solution, but has a very real and immediate impact on the end user.</p>
<p><em>Social Communities</em> is a module that is part of much larger digital marketing solution provided by Adobe. <a href="http://www.adobe.com/products/cq.html">CQ 5.5 </a>is an enterprise content management solution. In their words: &#8220;Adobe® CQ is the foundation of the Adobe Web Experience Management (WEM) solution. It provides digital marketers with easy-to-use, web-based applications for creating, managing, and delivering personalized online experiences. Adobe CQ provides out-of-the-box integration with other products in Adobe Digital Marketing Suite.&#8221;</p>
<p>Despite the apparent &#8220;business&#8221; focus of the tool, the part that I recently helped with has a very personal &#8220;high touch&#8221; aspect for the individual user. A few days ago, the <a href="http://experiencedelivers.adobe.com/cemblog/en/experiencedelivers/2012/05/connecting_socialnetworksandownedsiteswithadobecqsocialcommuniti.html">Adobe CQ team announced</a>; &#8220;CQ5.5 Social Communities empowering marketers to bridge the gap between their social media efforts and owned sites through Facebook and Twitter logins, content targeting and personalization and plugin capabilities.&#8221;</p>
<p>More specifically, the new features provide &#8220;social login&#8221; capabilities and social &#8220;plugins&#8221;. These new features allow CQ developers to add and configure these powerful tools with simple drag and drop gestures.</p>
<p><em>&#8220;Social login and personalization:</em>  Give your users the option to login with their Facebook or Twitter accounts to your site and then personalize their web experience by targeting content based on their social profile. Targeted content can be selected based on their interests or demographics.&#8221;</p>
<p><iframe src="http://www.youtube.com/embed/KO6k0lTbI9g" frameborder="0" width="640" height="480"></iframe></p>
<p><em>&#8220;Social plugins:</em>  Allow customers to share your content with their friends. Each Like and Tweet on your site increases reach as users post to their social group and network, which in turn comments, likes and reposts the content they find compelling. That increased reach leads to increased traffic and ultimately more conversions. This is a virtuous cycle you want to be part of as a digital marketer.&#8221;</p>
<p><iframe src="http://www.youtube.com/embed/KO6k0lTbI9g" frameborder="0" width="640" height="480"></iframe></p>
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		<title>2122 BlackFriars</title>
		<link>http://kevindeeveyarchitect.com/?p=821</link>
		<comments>http://kevindeeveyarchitect.com/?p=821#comments</comments>
		<pubDate>Tue, 01 May 2012 10:40:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Architecture]]></category>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=821</guid>
		<description><![CDATA[This is a small project that was completed several years ago, but I happened to be in the neighborhood and wanted to see how the landscaping matured. I was pleasantly surprised by how nice the new addition is integrated into the fabric of the street and community. The house is a circa late 60&#8242;s maybe [...]]]></description>
				<content:encoded><![CDATA[<p>This is a small project that was completed several years ago, but I happened to be in the neighborhood and wanted to see how the landscaping matured. I was pleasantly surprised by how nice the new addition is integrated into the fabric of the street and community.</p>
<p>The house is a circa late 60&#8242;s maybe early 70&#8242;s vintage. Its quite solidly built, on a nice street, but suffers from a poorly conceived entrance. The project was to provide the family with an entrance mudroom, all the while, reworking the main entrance.</p>
<p>The design was quickly sorted with a few iterations. The preferred scheme was to make the entrance to the house more obvious from the street and to mediate a transition from the street, to the property, then into the house. Leveraging an already ungainly overhang, a new entrance hall was provided. A stubby porch adjacent to the garage was converted to a closet space. A new front porch was added to the front of the house to break up the mass of the elevation and the make the entry more prominent. This has proven to be a popular, contemplative spot to witness the activity on the street and meet with the neighbors.</p>
<p>An additional request was made to provide some &#8220;texture&#8221; to the front of the house, without being too fussy. Simple forms, new textures and color adjustments were made to update the appearance of the house.</p>
<p>While taking the after shots, I was struck by the fidelity of the finished product relative to the initial concept sketches.</p>
<p>&nbsp;</p>
<p><a class="fancybox" title="Before" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/04/before.jpg"><img class="size-thumbnail wp-image-820 alignnone" style="margin: 2px;" title="before" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/04/before-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/04/after_1.jpg"><img class="alignnone size-thumbnail wp-image-817" style="margin: 2px;" title="after_1" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/04/after_1-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/04/after_2.jpg"><img class="alignnone size-thumbnail wp-image-818" style="margin: 2px;" title="after_2" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/04/after_2-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/04/BF_sketch.png"><img class="alignnone size-thumbnail wp-image-815" style="margin: 2px;" title="BF_sketch" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/04/BF_sketch-150x150.png" alt="" width="150" height="150" /></a></p>
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		<title>Signiant Media Shuttle</title>
		<link>http://kevindeeveyarchitect.com/?p=803</link>
		<comments>http://kevindeeveyarchitect.com/?p=803#comments</comments>
		<pubDate>Tue, 17 Apr 2012 09:47:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design]]></category>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=803</guid>
		<description><![CDATA[One of my clients recently announced at the NAB show,  a new product I had a hand in designing. Signiant delivers intelligent software solutions that facilitate the movement of file-based media between systems, applications and users  – from pre-production content and mobile news to finished-format movies, trailers and TV episodics. Unlike fragmented, first-generation file transport [...]]]></description>
				<content:encoded><![CDATA[<p>One of my clients recently announced at the NAB show,  a new product I had a hand in designing.</p>
<p>Signiant delivers intelligent software solutions that facilitate the movement of file-based media between systems, applications and users  – from pre-production content and mobile news to finished-format movies, trailers and TV episodics.</p>
<p>Unlike fragmented, first-generation file transport solutions that have proliferated ad hoc networks and disparate, unmanaged transport mechanisms, Signiant’s software and services are uniquely tuned for the <em>media enterprise</em>.</p>
<p>Their new product is in their words: &#8220;The industry’s only subscription-based software for secure, accelerated file movement, Media Shuttle delivers powerfully simple user interfaces in the cloud, while maintaining content within the secure control of your internal network.&#8221;</p>
<p>The UX challenge was to provide a simple upload experience for media professionals on par with any of the currently available file transfer solutions. The solution provides a middle layer of &#8220;operations administration&#8221;, allowing non-IT staff to act as traffic cop. In their words: &#8220;By delegating user administration, Media Shuttle dramatically reduces the level of IT support required for managing users, servers and desktop software.  Yet, unlike many consumer cloud-based services, Media Shuttle provides centralized visibility of transfers, including job status, bandwidth usage and user activity to monitor workgroup content flows.&#8221;</p>
<p>Read more about the product <a href="http://www.signiant.com/products/media-shuttle-2/">here</a>.</p>
<p>Read their press release <a href="http://www.signiant.com/news/press-releases/signiant-introduces-media-shuttle-at-the-2012-nab-show-industrys-first-secure-subscription-based-enterprise-file-sharing-solution/">here</a>.</p>
<p>And their website&#8230;<a href="http://www.signiant.com/">www.signiant.com</a></p>
<p><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/08/MS-Site-Design.jpg"><img class="alignnone size-thumbnail wp-image-894" style="margin: 2px;" title="MS-Site-Design" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/08/MS-Site-Design-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/08/MS-General-Settings.jpg"><img class="alignnone size-thumbnail wp-image-893" style="margin: 2px;" title="MS-General-Settings" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/08/MS-General-Settings-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/08/MS-Admin-Dashboard.jpg"><img class="alignnone size-thumbnail wp-image-892" style="margin: 2px;" title="MS-Admin-Dashboard" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/08/MS-Admin-Dashboard-150x150.jpg" alt="" width="150" height="150" /></a></p>
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		<title>OnStar RemoteLink</title>
		<link>http://kevindeeveyarchitect.com/?p=775</link>
		<comments>http://kevindeeveyarchitect.com/?p=775#comments</comments>
		<pubDate>Thu, 12 Jan 2012 10:21:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=775</guid>
		<description><![CDATA[Designed and built in the space of 4 weeks, this app was recently demonstrated at the 2012 CES in Las Vegas. This application belongs to the OnStar family of solutions deployed on a variety of mobile devices. The iPhone and Android versions have been downloaded to more than 250K users. This project required the rework [...]]]></description>
				<content:encoded><![CDATA[<p>Designed and built in the space of 4 weeks, this app was recently demonstrated at the 2012 CES in Las Vegas. This application belongs to the OnStar family of solutions deployed on a variety of mobile devices. The iPhone and Android versions have been downloaded to more than 250K users. This project required the rework of the existing solution to the Blackberry Playbook. Given the unique form factor and the different capabilities of the platform, the project presented an interesting XD challenge.</p>
<p>The three core functions for the app were abstracted and given distinct locations on the screen. The main &#8220;health&#8221; indicators were given the center real estate. Vehicle commands were hosted in a virtual drawer at the bottom of the screen. The last bit of functionality, the OnStar connect workflows were placed in the upper windowshade UI.</p>
<p>The current versions of the solutions, deployed to smart phone platforms, use a logical multipage metaphor. The obvious shortcoming of this paradigm is accessibility. The design intent in this project was to group functionality in strong visual blocks. All features are one &#8220;touch away&#8221;, but more importantly, the system health is front and center allowing the user a &#8220;one glance&#8221; view of all the important metrics.</p>
<p>Another important design driver was the beautiful resolution of the screen and the obvious advantages of HTML5 as the platform. Leveraging the stunning graphics of the Volt dashboard, these were carried back into the RemoteLink UI ensuring a brand consistency outside the vehicle and a sensuous experience on the tablet. HTML5 provides a robust foundation for incredible interactions. Subtle touch responses and discreet lighting shifts help in enhancing important user affordance in the experience.</p>
<p><a href="http://www.macadamian.com/blog/post/first_time_in_vegas_first_day_at_ces/">Blog post from Macadamian (my client)</a></p>
<p><a class="fancybox" title="Indicator popover with relevant metrics" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/remotelink3.jpg"><img class="alignright size-thumbnail wp-image-770" style="margin: 2px;" title="remotelink3" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/remotelink3-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Pull up tray for vehicle commands" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/remotelink6.jpg"><img class="alignright size-thumbnail wp-image-773" style="margin: 2px;" title="remotelink6" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/remotelink6-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Medium fidelity concept mockup for window shade" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/PlayBook_4.png"><img class="alignright size-thumbnail wp-image-784" style="margin: 2px;" title="PlayBook_4" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/PlayBook_4-150x150.png" alt="" width="150" height="150" /></a><a class="fancybox" title="Early whiteboard concept sketch" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/remotelink_sketch.jpg"><img class="alignright size-thumbnail wp-image-783" style="margin: 2px;" title="remotelink_sketch" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/remotelink_sketch-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p><iframe src="http://www.youtube.com/embed/Y3gKXeGXVgw?feature=player_embedded" frameborder="0" width="640" height="360"></iframe></p>
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		<title>241 Irving</title>
		<link>http://kevindeeveyarchitect.com/?p=733</link>
		<comments>http://kevindeeveyarchitect.com/?p=733#comments</comments>
		<pubDate>Mon, 02 Jan 2012 16:08:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Feature Project]]></category>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=733</guid>
		<description><![CDATA[This project features a new addition and an extensive renovation to this majestic Irving Avenue residence in the Civic Hospital area. The owners, long established and in love with the neighborhood, undertook a plan for an overhaul of their longtime residence. Largely intact, the house was proving to be out of date with the desires [...]]]></description>
				<content:encoded><![CDATA[<p>This project features a new addition and an extensive renovation to this majestic Irving Avenue residence in the Civic Hospital area.</p>
<p>The owners, long established and in love with the neighborhood, undertook a plan for an overhaul of their longtime residence. Largely intact, the house was proving to be out of date with the desires of the occupants. The program evolved around the updating and extension of the kitchen. A more useful rear entrance and a desire to embrace the dramatic slope of the rear yard drove much of the program for the rear design of the addition. More living space in the basement in the form of a media center and entertaining space defined the requirements for the lower level. Modest renovations on the second floor were planned to accommodate an updated bathroom. One of the owners, of Danish extraction, desired to see any new work in a resolutely modern and simple style. The other, drove a requirement for comfort, accessibility to the rear and side yards and functional flowing spaces.</p>
<p>The design centered around using the existing footprint of the kitchen and extending it visually out into an new eating area addition. The cabinetry is arranged in a functional U shape, with an eating island forming a central organizing feature in the east end of the design. Extensive built in cabinets and provided on all walls to assist in storage and reducing the visual clutter.</p>
<p>A covered porch is provided on the south elevation, a feature requested by the owner as a traditional throwback to other houses in the neighborhood.  Mostly open on the sides, the porch can be easily converted to a screened porch as the season dictates. This porch element also provides a gracious transition to the rear year via a set of stairs and landscaped steps.</p>
<p>To the north, a new rear entrance and mudroom element is provided. This entrance provides an elegant transition from the detached garage. Enthusiastic dog owners, the clients needed an easy to clean and functional entrance to wash off the dog after a long walk in the nearby arboretum. A shower hose and floor drain are built into the mudroom to easily accommodate this requirement.</p>
<p>The most clever part of the design was to open an existing broom closet at the end of the hall to provide a strong circulation, and a stunning visual link to the new rear addition.</p>
<p><a class="fancybox" title="Side Porch" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/Irving_1.jpg"><img class="alignright size-thumbnail wp-image-735" style="margin: 2px;" title="Side Porch" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/Irving_1-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Back Entrance" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_3.jpg"><img class="alignright size-thumbnail wp-image-737" style="margin: 2px;" title="Back Entrance" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_3-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Rear Elevation" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_4.jpg"><img class="alignright size-thumbnail wp-image-738" style="margin: 2px;" title="Rear Elevation" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_4-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Main Floor Plan" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_plan.jpg"><img class="alignright size-thumbnail wp-image-743" style="border: 1px solid black; margin: 2px;" title="irving_plan" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_plan-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Kitchen" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_int1.jpg"><img class="alignright size-thumbnail wp-image-739" style="margin: 2px;" title="OLYMPUS DIGITAL CAMERA" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_int1-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Island" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_int3.jpg"><img class="alignright size-thumbnail wp-image-741" style="margin: 2px;" title="irving interior 3" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_int3-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Kitchen" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_int2.jpg"><img class="alignright size-thumbnail wp-image-740" style="margin: 2px;" title="OLYMPUS DIGITAL CAMERA" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_int2-150x150.jpg" alt="" width="150" height="150" /></a><a class="fancybox" title="Feature Window" href="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_int4.jpg"><img class="alignright size-thumbnail wp-image-742" style="margin: 2px;" title="irving_int4" src="http://kevindeeveyarchitect.com/wp-content/uploads/2012/01/irving_int4-150x150.jpg" alt="" width="150" height="150" /></a></p>
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		<title>Observations on Social Community</title>
		<link>http://kevindeeveyarchitect.com/?p=678</link>
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		<pubDate>Fri, 30 Dec 2011 15:58:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[social communities]]></category>
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		<description><![CDATA[I&#8217;ve been doing a lot of work lately in the realm of social media and I thought I&#8217;d jot down a few observations. As Twitter user #10811 (Aug. 2006), I think you can call me an early adopter. I didn&#8217;t quite &#8220;get&#8221; Twitter in those crazy early days, but it seems to have done quite [...]]]></description>
				<content:encoded><![CDATA[<p>I&#8217;ve been doing a lot of work lately in the realm of social media and I thought I&#8217;d jot down a few observations.<br />
As Twitter user #10811 (Aug. 2006), I think you can call me an early adopter. I didn&#8217;t quite &#8220;get&#8221; Twitter in those crazy early days, but it seems to have done quite nicely despite my early skepticism.<br />
My particular focus recently has been in the area of social communities. They can be loosely defined as virtual gathering spots for likeminded individuals. Embodied in early forums, discussion groups and even listservs, the fundamental qualities of a well established community are: useful content, camaraderie and a level of civility appropriate to the context. Often born out of the enthusiasm of an individual contributor, they thrive with the input and development of knowledgeable, engaged members.<span id="more-678"></span><br />
With the advent of the crowdsourcing phenomena, more and more brands are cultivating the fuzzy dynamics of the community concept to bolster their own sales goals. Any credible retailer now has a social media strategy involving Facebook, Twitter and some kind of capital C community strategy for their online play. Many are token attempts, clearly a line item in a corporate strategy deck. Usually built, deployed and then ignored by an understaffed or inexperienced marketing group. These are perhaps the most toxic relics to clearly desperate brands, they paint a picture of a company that underestimates their relationship with their customers and are slaves to quarterly revenue numbers. When its clear that the ROI on their &#8220;Community&#8221; project isn&#8217;t paying dividends, or even worse, the few members enrolled are using it to air grievances; the &#8220;social&#8221; link is quietly removed from the website&#8217;s menu.<br />
More savvy brands are taking a more discreet approach, by implementing their Social projects slowly and incubating them without any immediate expectation of linking campaigns to quarterly results. I think the emerging best of breed in this area are companies like <a href="http://www.urbanoutfitters.com/urban/community/community.jsp" target="_blank">Urban Outfitters</a>, <a href="http://findout.rei.com/findout" target="_blank">REI</a> ( and <a href="http://www.mec.ca/AST/Navigation/MEC_Global/Community.jsp" target="_blank">MEC</a> in Canada), and <a href="http://blog.forever21.com/" target="_blank">Forever 21</a> . All companies that have a relatively youthful (and hence tech savvy) clientele. This is an audience who is acutely aware of being manipulated, but willing to roll with it when the content is useful (interesting combinations of clothes&#8230;from both inside and outside the brand) or helps them discover more about their passions (say&#8230; mountain biking with MEC). Community managers for these brands are quietly moderating, editing and nurturing useful conversations, these brands have the long view. Despite their commitment, they are still slaves to the conventional tools of the trade; blogs, forums, polls and comments. After quick survey of these companies, its easy to pick out the services or templates they all have in common. More problematic, is associating activity in the communities with tangible increases in revenue, it might be best described as witchcraft at the moment, and would never stand the test of any competent audit. Another emerging issue is managing the content being created (without censoring it) and attempting to report activity with analytics designed for a more conventional kind of website. Often this is the exclusive accountability of a &#8220;marketing technologist&#8221;, an emerging role that combines the traditional training in marketing with a technological savvy learned on the job. More importantly, the fuzzy &#8220;health&#8221; metric of the community is gauged exclusively from this person&#8217;s subjective assessment. Unfortunately, the marketing tech is usually the only resource that can estimate sales attributed to social community campaigns and these will always be skewed in favor of the dealer.<br />
A third type of approach I&#8217;ll call the &#8220;Narrow View&#8221;. These are brands that have been early adopters to the social community trend and have evolved a more focused and sometimes antithetical approach. An interesting case study is the <a href="http://nikerunning.nike.com/nikeos/p/nikeplus/en_CA/plus/#//dashboard/">Nikeplus.com</a> site. It has grown from a tradition community, with all the tools traditionally associated to them (forums, polls, etc), to one that has a laser focus on the main interest of the community&#8230;running. It provides more useful and ego stroking tools to engage its members. It has a sophisticated integration with mobile devices to track and document achievements and rounds it all out with simple and easy syndication into Twitter and Facebook. Discussion is limited to occasionally supportive comments and sometimes downright trash talk. The association with the brand is overt, but never pushy and expertly reinforces the Nike message. Another example is the <a href="http://www.abercrombie.com">Abercrombie group of companies</a>, also veterans of the social community game. They have moved from an extensive social property to almost nothing now. They provide some token &#8220;lifestyle&#8221; departments with music and some insight into the attractive characters on display. I suspect, and I&#8217;m only guessing, is that the marketing group wasn&#8217;t seeing a strong return on the community investment and possibly was in danger of stomping on their relationship with its clients. Their message is clearly one of aloofness and unapproachable cliques, so its unwise to get too touchy-feely with your customers. Their integration into traditional social media channels is complete and well refined&#8230;allowing buyers bragging rights to declare or more accurately &#8220;curate&#8221; their membership into the lifestyle.</p>
<p>This third group is on the leading edge of nurturing their community strategy, with a focused, well supported and clear path. They aren&#8217;t blindly following the dogma but blazing the trail to an effective and powerful relationship with their customers.</p>
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		<title>I think I&#8217;m turning Japanese&#8230;</title>
		<link>http://kevindeeveyarchitect.com/?p=664</link>
		<comments>http://kevindeeveyarchitect.com/?p=664#comments</comments>
		<pubDate>Wed, 07 Sep 2011 13:44:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=664</guid>
		<description><![CDATA[This was a challenging/interesting project. The task was to prepare a localized version (more specifically&#8230;a Japanese version) of a site we had already built for Corel&#8217;s VideoStudio template sharing community called &#8220;PhotoVideoLife.com&#8220;. Given that the project was built on top of the enormously popular Drupal CMS, I expected that there might be some kind of [...]]]></description>
				<content:encoded><![CDATA[<p>This was a challenging/interesting project.<br />
The task was to prepare a localized version (more specifically&#8230;a Japanese version) of a site we had already built for Corel&#8217;s VideoStudio template sharing community called &#8220;<a href="http://www.photovideolife.com">PhotoVideoLife.com</a>&#8220;. Given that the project was built on top of the enormously popular Drupal CMS, I expected that there might be some kind of translation solution. On further review, I was correct and found a wealth of information. It appears that there is a multi-language module that provides a management interface for localization. More importantly, it provides a lot of the user interface already translated in a ton of popular languages. In our case, more than half of the site was ready to go. The administration interface provides a series of options for exporting all the content strings for use by a translation team and more importantly, allows you to re-import them back to the database. Then its a matter of flipping a switch and you have a fully translated site. Its an impressive bit of kit and certainly removes a lot of the headache from localization.<br />
Of course, there are other challenges. Not all the content is translated seamlessly and it requires some artful cutting and pasting. The worst part is not knowing if its correct. Not being able to read Kanji, I was never sure if the page was right. This is where you still need a lot of faith in your QA and editorial teams. All in all&#8230;a successful project and one that formed the foundation for more in the future. The site is not quite live yet&#8230;so sorry&#8230;no link yet.</p>
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		<title>Field Force Automation</title>
		<link>http://kevindeeveyarchitect.com/?p=654</link>
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		<pubDate>Fri, 05 Aug 2011 10:36:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://kevindeeveyarchitect.com/?p=654</guid>
		<description><![CDATA[This project, completed last year, was for Adobe&#8216;s Ottawa based Livecycle team. It was part of a concept developed to introduce one of Adobe&#8217;s &#8220;Solution Accelerators&#8221; to mobile platforms. Solution Accelerators are fully tested and supported frameworks that bundle together all of the underlying LiveCycle modules required to develop each solution, together with solution-specific components [...]]]></description>
				<content:encoded><![CDATA[<p>This project, completed last year, was for <strong>Adobe</strong>&#8216;s Ottawa based Livecycle team. It was part of a concept developed to introduce one of Adobe&#8217;s &#8220;Solution Accelerators&#8221; to mobile platforms.<br />
<strong>Solution Accelerators</strong> are fully tested and supported frameworks that bundle together all of the underlying LiveCycle modules required to develop each solution, together with solution-specific components called building blocks ready for use in production applications. Obviously targeted to the enterprise market, these &#8220;solutions&#8221; provide integrators and professional development organizations with the ability to quickly and easily establish project foundations for their customers.<br />
<strong>Field Force Automation</strong> (FFA) refers to the use of technology to capture field sales or service information in real time. This involves use of technology, typically handheld PDAs, wireless devices, Tablet PC&#8217;s or mobile phones to capture data. The captured data is transferred immediately to back end systems (ERP, CRM or accounting systems) through wireless connectivity (Wifi, 3G, satellite or GPRS). This instant capture of information reduces time delays, avoids manual double entry data errors and enhances field force productivity.<br />
The scenario considered in the mockups shown here, display a solution specific for the insurance industry. It provides an agent with a view into their field service appointments. The first screen shows a week view of all their meetings with a snapshot of the client name, details and type of service call. The agent is able to drill down on any specific client to reveal additional information, location and documents associated to the call. Originally designed for a mobile laptop form factor, the design was reconsidered for the more appropriate tablet interface. Another variation was completed for the compelling Samsung Galaxy Tab.<br />
The designs shown here are still considered &#8220;schematic&#8221; in that they are not representative of the final look and feel. They provide enough &#8220;texture&#8221; for use in discussions with stakeholders and further planning and form the foundation for elaborating a &#8220;compelling story&#8221;.</p>
<p><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2011/08/base1c.png"><img class="alignnone size-thumbnail wp-image-651" style="margin-left: 5px; margin-right: 5px;" title="FFA_adobe2" src="http://kevindeeveyarchitect.com/wp-content/uploads/2011/08/base1c-150x150.png" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2011/08/base2.png"><img class="alignnone size-thumbnail wp-image-652" title="FFA_adobe3" src="http://kevindeeveyarchitect.com/wp-content/uploads/2011/08/base2-150x150.png" alt="" width="150" height="150" /></a><a class="fancybox" href="http://kevindeeveyarchitect.com/wp-content/uploads/2011/08/base3.png"><img class="alignnone size-thumbnail wp-image-653" style="margin-left: 5px; margin-right: 5px;" title="FFA_adobe4" src="http://kevindeeveyarchitect.com/wp-content/uploads/2011/08/base3-150x150.png" alt="" width="150" height="150" /></a></p>
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