Blackberry Jam Americas 2012 Mobile Guide

Posted by on Oct 12, 2012

Blackberry Jam Americas 2012 Mobile Guide

This is a project I had a hand in designing.
I provided the user experience design and outlined the information architecture.
The design brief specified a template application that the client could use for an upcoming conference (BBJam Americas 2012- a Blackberry developers conference) and for subsequent ones in the coming year. Despite the imminent release of V.10 of their OS, this project required the app to be compatible with older hardware. Adding to the challenge was the requirement to design an experience for a small form factor and the Playbook tablet form factor, obviously, two very different tasks. To add fuel to the fire, the expectation was that many attendees would be using the small 320×240 resolution devices, although the target screen size was 480×360. The small form factor design concept leveraged a “hub & spoke” experience, where the user is provided with a “lobby” and they move into adjacent “rooms”. The tablet design uses the traditional split pane structure with the major elements arrayed on the left side (drivers) and the resulting content displayed on the right side (receiver).
The app was profiled in the “Crackberry” blog.
The application was rated “5 stars” in the Blackberry App World. At the moment, it is no longer available (given the conference is over), but should reappear in the near future for the next developer event somewhere in the world.